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      <image:title>Articles Catalogue - A Brand's Checklist Before Asking an Individual to be a Campaign Partner</image:title>
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    <lastmod>2022-09-29</lastmod>
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      <image:title>Articles Catalogue - What are the Differences Between an Influencer, Ambassador, and Affiliate? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2022-05-25</lastmod>
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    <lastmod>2021-06-06</lastmod>
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      <image:title>Articles Catalogue - 3 Steps to Take When an Influencer Contacts You</image:title>
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    <lastmod>2021-04-10</lastmod>
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    <lastmod>2021-03-26</lastmod>
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    <loc>https://www.thestrategicampersand.com/articles-catalogue/why-brands-need-social-media-google-ads-and-seo</loc>
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    <lastmod>2021-03-09</lastmod>
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      <image:title>Articles Catalogue - How 3 Digital Marketing Elements Work Together (Hey A! Series)</image:title>
      <image:caption>We go to a farmers market to get food and support local farmers and producers; not to buy an airline ticket. Same goes for when we use a browser - we have a general idea of what we’re looking for or a question we’d like answered.</image:caption>
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      <image:title>Articles Catalogue - How 3 Digital Marketing Elements Work Together (Hey A! Series)</image:title>
      <image:caption>SEO is like a producer having all the produce neatly stacked, signs with prices, the space is clean, and branded bags are ready for customers to take their purchases home. Your brand’s site is no different. Once an individual finds a brand’s website consistently has great product (or has value by solving a problem), top-notch customer service, and within budget, they’re more likely to return, build a relationship by following your platforms and subscribing to the newsletter, and - most important - tell others about it.</image:caption>
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    <lastmod>2021-04-09</lastmod>
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      <image:title>Articles Catalogue - 3 Reasons Why You Should Use Daily Content Themes</image:title>
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      <image:title>Articles Catalogue - 3 Reasons Why You Should Use Daily Content Themes</image:title>
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      <image:title>Articles Catalogue - 3 Reasons Why You Should Use Daily Content Themes</image:title>
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      <image:title>Articles Catalogue - 3 Reasons Why You Should Use Daily Content Themes</image:title>
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      <image:title>Articles Catalogue - 3 Reasons Why You Should Use Daily Content Themes</image:title>
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      <image:title>Articles Catalogue - 3 Reasons Why You Should Use Daily Content Themes</image:title>
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      <image:title>Articles Catalogue - 3 Reasons Why You Should Use Daily Content Themes</image:title>
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    <lastmod>2022-09-03</lastmod>
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    <lastmod>2021-01-27</lastmod>
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      <image:title>Articles Catalogue - 5 Reasons Why Your Hashtags Are Not Working</image:title>
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    <loc>https://www.thestrategicampersand.com/articles-catalogue/how-to-create-social-media-content-during-a-pandemic</loc>
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    <lastmod>2021-01-17</lastmod>
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    <lastmod>2021-01-17</lastmod>
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      <image:title>Articles Catalogue - How to Create Client Personas</image:title>
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      <image:title>Articles Catalogue - How to Create Client Personas</image:title>
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      <image:title>Articles Catalogue - How to Create Client Personas</image:title>
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      <image:title>Articles Catalogue - How to Create Client Personas</image:title>
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    <lastmod>2021-01-17</lastmod>
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      <image:title>Articles Catalogue - 5 Questions to Ask to Determine Your Brand’s Audience</image:title>
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  <url>
    <loc>https://www.thestrategicampersand.com/articles-catalogue/should-my-brand-be-on-facebook-social-media</loc>
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    <priority>0.5</priority>
    <lastmod>2021-01-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d38fad4cb99aa0001e6a73c/1578864598770-71CUT9DN7GYORT4HN9AU/social-media-ads-plants-the-strategic-ampersand-pdx.jpg</image:loc>
      <image:title>Articles Catalogue - Is Facebook Worth It?</image:title>
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    <image:image>
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      <image:title>Articles Catalogue - Is Facebook Worth It?</image:title>
      <image:caption>Click to read Pew Research’s Social Media Use 2018 Report</image:caption>
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  <url>
    <loc>https://www.thestrategicampersand.com/articles-catalogue/strategy-review-sessions-services</loc>
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    <lastmod>2021-01-17</lastmod>
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      <image:title>Articles Catalogue - The Strategy Review Sessions</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d38fad4cb99aa0001e6a73c/1577037794301-PJZ24E8S87MIKCGAHRUQ/strategy+review+-+1.png</image:loc>
      <image:title>Articles Catalogue - The Strategy Review Sessions - Platform Reviews (1)</image:title>
      <image:caption>For platform reviews, my notes include first impressions, including thoughts on use of brand voice and style consistency in posts.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d38fad4cb99aa0001e6a73c/1577037793948-I50TX3YZB4G0S66J2F3M/strategy+review+-+1-2.png</image:loc>
      <image:title>Articles Catalogue - The Strategy Review Sessions - Platform Reviews (2)</image:title>
      <image:caption>We’ll also look at your competitors and contemporaries, talk about what they’re doing that you like as well as dislike.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d38fad4cb99aa0001e6a73c/1577120509497-FZLOSATY5BVJIPWFASSK/strategy+review+-+1-4.png</image:loc>
      <image:title>Articles Catalogue - The Strategy Review Sessions - Brand Audit</image:title>
      <image:caption>Connecting the dots from each platform into a larger, all-encompassing strategy.</image:caption>
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      <image:title>Articles Catalogue - The Strategy Review Sessions - Campaign Strategy Review</image:title>
      <image:caption>We’ll review the basics of a paid campaign along with organic campaign strategies to ensure your audience is receiving consistent messaging.</image:caption>
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  <url>
    <loc>https://www.thestrategicampersand.com/articles-catalogue/5-ways-digital-self-care-social-media-managers</loc>
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    <priority>0.5</priority>
    <lastmod>2021-01-17</lastmod>
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      <image:title>Articles Catalogue - 5 Simple Ways to Increase Your Digital Self-Care</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d38fad4cb99aa0001e6a73c/1574175396065-XH177KNPN88EP2RUY94S/digital-self-care-the-strategic-ampersand-pdx-portland.jpg</image:loc>
      <image:title>Articles Catalogue - 5 Simple Ways to Increase Your Digital Self-Care</image:title>
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  <url>
    <loc>https://www.thestrategicampersand.com/articles-catalogue/how-to-plan-3-months-of-content-calendar</loc>
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    <lastmod>2021-04-09</lastmod>
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      <image:title>Articles Catalogue - 3 Tips to Plan 3 Months of Content</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d38fad4cb99aa0001e6a73c/1574174997074-XI1ZJ6PU493ZAY7LCWDI/Daily-Themes-Content-Calender-The-Strategic-Ampersand-Portland.jpg</image:loc>
      <image:title>Articles Catalogue - 3 Tips to Plan 3 Months of Content</image:title>
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    <loc>https://www.thestrategicampersand.com/articles-catalogue/influencer-pitching-partnerships-brands-checklist</loc>
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    <lastmod>2021-01-17</lastmod>
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      <image:title>Articles Catalogue - An Influencer's Checklist Before Asking a Brand to Partner</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d38fad4cb99aa0001e6a73c/1572302258789-M3HPDJ2AEBKMZUN8MEZO/influencers-paid-posts-brands-the-strategic-ampersand-pdx.jpg</image:loc>
      <image:title>Articles Catalogue - An Influencer's Checklist Before Asking a Brand to Partner</image:title>
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    <loc>https://www.thestrategicampersand.com/articles-catalogue/instagram-algorithm-update-overview</loc>
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    <priority>0.5</priority>
    <lastmod>2021-01-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d38fad4cb99aa0001e6a73c/1572299767447-A0LHLTTT2717K9AEQH8B/understanding-instagram-algorithm-the-strategic-ampersand-portland-oregon.jpg</image:loc>
      <image:title>Articles Catalogue - Breaking Down the Instagram Algorithm in 3 Acts</image:title>
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    <image:image>
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