I believe great marketing doesn't just tell a story. It helps people feel seen, valued, and connected. My best work happens when strategy has something real to say, creative earns the trust, and the data confirms what the instinct already knew.

Fifteen years. 70+ organizations. Different industries, same discipline: understand the brand, earn the trust, build something real.

Below is a selection of current and past clients spanning brand strategy, content, paid and organic social, and integrated campaign development. A few notes: 1) clients under NDA aren't listed; and 2) additional strategy work are available here with password available upon request.

SELECTED IMPACT

A selection of measurable results from 15+ years of brand strategy, integrated marketing, and campaign work across 70+ organizations.

  • +2,700% combined platform audience growth; Columbia Distributing, 4+ years

  • 8.27M+ impressions across three simultaneous brand voices; US Bakery (Franz Bakery, Seattle Sourdough & Naked Bread)

  • +602% Instagram audience growth; Jack's BBQ, 6-year engagement

  • 412,909+ impressions · 12.6% engagement rate · under $2,800 total spend; SDOT 'Slow the Flock Down'

  • 99th percentile Facebook engagement · $0.08 CPE; Save Health Care in Washington

  • 33,000+ messages delivered to Olympia policymakers · measures passed; Save Health Care in Washington

  • 305,900+ total reach · +3,154% Instagram impressions; ACME Ice Cream, under 8 months

FOOD & BEVERAGE

ACME Ice Cream (aka Crooked Spoon)^ • Anejo Restaurant & Tequila Bar^ • Ba Bar^ • The Bitter Housewife • Blu Sardinia+ • Carrello^ • Cepae^ • Chan Seattle^ • Franz Bakery^ •  Jack's BBQ^ • Jackalope Tex-Mex & Cantina^ • La Parisienne^ • Manu’s Bodega^ • Manu’s Taco’s^ • Meet Korean BBQ^ • Monsoon Restaurants^ • Mora Iced Creamery+ • Naked Bread^ • Papa Bueno Tequila+ • Rasai^ •  Seattle Sourdough Baking Co^ • Seven Beef Steakhouse^ • The Sixgill+ • Sunrise Growers (aka SunOpta)>

Health, wellness, & COMMUNITY

Brown Girl Brunch • Campion Advocacy Fund** • Community Health Network of WA** • Dear Grown Ass Women • Default Veg (aka Better Food Foundation) • Inspire Washington** • King County Sexual Assault Resource Center • Sound Fertility Care (aka Dr Kat Lin) • The Meditation Class • Nuvora • Rise Up Yoga • Save Health in WA** • Trust for Public Land** • WA Association for Community Health**

Home & Lifestyle

Aervana • Be Smooth • A Bubbly Life • Closet Core Patterns • Domino Beauty Boutique • Graham & Tooze~ • Juniper • Le French Skin Care • LumberUnion Clothing+ • Motif Pillows • Outdoor Toy Share+ • SEN Creative • Tricia Caracappa Design • Unique Markets PDX~ • Urban Hardwoods+ • Wee Rascals Clothing

professional & PUBLIC services

Cherry Design & Build • Columbia Distributing • Dean Alan Architects • General Distributors, Inc • Evergreen Building Products Association~ • Leah Natale • Oregon Beer & Wine Distributors Association • Paris Group Realty • Seattle City Light** • Seattle Department Of Transportation/Vision Zero** • Seattle Public Utilities** • Shell's Loft • Spider Staging+ • Sterling, Johnston Real Estate+ • Washington State Ferries** • With Megan Dowd

MARKETING & PR AGENCY PARTNERSHIPS
FreshMap Consulting, represented above with > • Plaid Pig PR, represented above with ^ • Rory Martin, represented above with + • Style Opal, represented above with ~ • Team Soapbox, represented above with **

“Asia ran our social media program for nearly six years, taking it from disjointed and unorganized to one of the best programs in our industry. Her creativity and attention to detail, paired with her knowledge of the ever-changing social platforms was made evident in the continuous growth of our engagement and impressions as well as the conversion rate. Asia’s sensitivity to world issues and noise outside of our program helped demonstrate a thoughtfulness to our followers that was pivotal to our success. Her well-rounded ability and creative spirit will be praised wherever she goes!”
— Lindsi Taylor, Former Communications Director, Columbia Distributing
“I worked alongside Asia to implement paid social media ads when leading marketing campaigns for the Seattle Department of Transportation, Campion Foundation, and NW Maritime Center. Asia approached each campaign strategically - finding opportunities to maximize budgets, and thoughtfully build community.”
— Anne Luce, Marketing Chief, King County Metro Transit; Former Account Director, Team Soapbox

Selected Works

BTS Interview Series, Columbia Distributing (Interviewed, filmed b-roll, used previous video footage & edited video)

Kirkland Arts Center Courses, Inspire Washington (Created using stock video and edited video)

T-Mobile Park Product Awareness, Columbia Distributing (Filmed on-site by asking attendees to ‘cheers’ my phone, captured b-roll, & edited video)

Supply Partner Interview, Columbia Distributing (Filmed interview, captured all b-roll, used previous video and still footage, & edited video)