Passion Knows the Industry. Purpose Knows the Audience.

In The Devil Wears Prada, Miranda Priestly is fashion. She knows every unspoken rule, every hierarchy, every nuance - and she cannot fathom why anyone would need them explained, especially her new 2nd Assistant, Andy. Miranda is passion. Andy is purpose. And Andy is the one who figures out how to make it work. The same dynamic is spelled out in more marketing job descriptions than you'd think.

Digital MarketingAsia RauJune 30, 2026Marketing Strategy, HR TopicsComment

6 Ways HR Can Use Social Media to Recruit & Hire Applicants (Hey A! Series)

As someone who has crafted numerous editorial calendars based on an strategy, posting outside the plan can be tough. On the flip side, with more and more people changing up how they view brands and use the platforms, involving HR can be both an incredible recruiting tool and a refreshing way to share a brand’s story. And you know what? Boom. Content made and problems solved all in one.

Digital Marketing, Platforms, Hey A (Q&A)Asia RauMay 20, 2022The Strategic AmpersandSocial Media, Platform Strategy, Content Planning, Instagram, Facebook, Campaigns, Human Resources, HR Topics