Most platform advice tells you how. Almost none of it tells you why. Substack and a traditional newsletter platform are not the same thing. And using them interchangeably means you’re trying to solve the wrong problem. Using the Jones Soda X Crayola collab as an example, here's what it looks like to run one launch across a newsletter, social, and Substack — three different jobs, working together instead of duplicating each other.

Digital Marketing, PlatformsAsia RauJuly 29, 2026Marketing Strategy, Audience Engagement, Newsletter StrategyComment

Your Newsletter Is a First Date. Here Are 41 Ways to Not Blow It.

"My buyers don't need social media." "It's full of noise and nonsense." I've heard versions of this sentence from a lot of smart, experienced people - and most of the time, it's a personal opinion cosplaying as a strategic decision. Here's how to tell bias from data, and why it matters.

Digital Marketing, PlatformsAsia RauJuly 21, 2026Marketing Strategy, Audience Engagement, Newsletter StrategyComment