Instagram Engagement Myths & Real Metrics

I take three actions with his posts: 1) swipe through the pics or watch the watch the video, 2) tap to read all the content, and 3) ‘like’ the post. Three points of fairly consistent engagement and I’m delivered his new posts in a very consistent manner whenever I hop into the app. This is the algorithm working and working well. (And note: no saves, no shares - just watching, reading, and liking. Basically the algorithm thinks we’re friends - and who am I to correct that?)

Digital Marketing, PlatformsAsia RauApril 10, 2021The Strategic AmpersandInstagram Algorithm, Instagram, Content Creation, Content Planning, Audience Engagement, Audience Reach, Social Media Strategy, Social Media, Brand Awareness, Brand Partnerships, Influencer Marketing, Influencers

An Influencer's Checklist Before Asking a Brand to Partner

I’ve seen first hand how great an influencer’s partnership can be for a brand, improving awareness, reach, and engagement. I’ve also read my fair share of generic pitches from influencers, often sent without showing any value or trust, - and often quickly dismissed by my clients.

Platforms, Digital Marketing, Social StrategyAsia RauNovember 13, 2019The Strategic AmpersandInfluencer Marketing, Influencers, Brand Partnerships, Instagram, Tips