Instagram Engagement Myths & Real Metrics

I take three actions with his posts: 1) swipe through the pics or watch the watch the video, 2) tap to read all the content, and 3) ‘like’ the post. Three points of fairly consistent engagement and I’m delivered his new posts in a very consistent manner whenever I hop into the app. This is the algorithm working and working well. (And note: no saves, no shares - just watching, reading, and liking. Basically the algorithm thinks we’re friends - and who am I to correct that?)

5 Reasons Why Your Hashtags Are Not Working

Using those super popular hashtags aren’t helpful at all. Why? The higher the use rate, especially anything over 1M+ uses, means your content will be pushed down all the faster in that specific hashtag’s feed. For example: when writing this article, #donuts had over 8 MILLION uses, which means, on average, that hashtag is used 4,500 times per day.

Breaking Down the Instagram Algorithm in 3 Acts

Relationship Matters: how close you are to the other account in terms of engagement is important. In other words, any and all engagement, including reciprocal engagement and direct messages, bumps up an account in your feed.