What does determining a brand audience have to do with creating a strategy? By establishing who we are reaching and who we want to reach we’re able to create and target content and campaigns toward a specific group. Here are 5 questions to ask to help better determine your brand’s audience…
Read MoreIf a brand is creating content specifically for Instagram, then simply hitting that “share” option, so the exact same content pops up on their Facebook page, a majority of the brand’s audience - 91% if we directly apply Pew’s findings - will potentially see the exact same post if they’re following on both platforms. That’s like hearing the exact same songs in the same order when you switch playlists.
Read MoreWhy plan a month’s worth instead of just posting for the day or week of? Drafting a plan allows you to see the bigger picture and makes scheduling more efficient. It also lets you be creative and do a little research instead of rushing through an idea or realizing you missed a fun opportunity on a themed day.
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