Digital Empathy is a necessity for brands in 2020 and beyond. It’s no longer a lofty goal. If we fast forward from my talk in early March to today, it's never been clearer how much brands desperately need to make Digital Empathy the center-point of their strategies, especially as we're squarely in the Conscious Consumer Era and rethinking how to best approach our audiences.
Read MoreWhile the immediate blow was hard, it took a willingness to be creatively agile to answer those questions. The willingness to adopt truly made a difference for so many. brands. What else did they do? They reviewed their message to ensure it best fit with their key audience.
Read MoreClient Personas - also known as Marketing, Customer, or Buyer Personas - are descriptions and representations of a brand’s key clients. And they can make people say “This was written for me!" while reading your e-newsletter, Instagram post, or reviewing your brand's resources.
Read MoreWhat does determining a brand audience have to do with creating a strategy? By establishing who we are reaching and who we want to reach we’re able to create and target content and campaigns toward a specific group. Here are 5 questions to ask to help better determine your brand’s audience…
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