Why plan a month’s worth instead of just posting for the day or week of? Drafting a plan allows you to see the bigger picture and makes scheduling more efficient. It also lets you be creative and do a little research instead of rushing through an idea or realizing you missed a fun opportunity on a themed day.

An Influencer's Checklist Before Asking a Brand to Partner

I’ve seen first hand how great an influencer’s partnership can be for a brand, improving awareness, reach, and engagement. I’ve also read my fair share of generic pitches from influencers, often sent without showing any value or trust, - and often quickly dismissed by my clients.

Breaking Down the Instagram Algorithm in 3 Acts

Relationship Matters: how close you are to the other account in terms of engagement is important. In other words, any and all engagement, including reciprocal engagement and direct messages, bumps up an account in your feed.