The key difference from the social platforms: we ‘google’ with an idea of what we want or need, or have a question we’d like answered. Using the market example: we go to a farmers market to get food and support local farmers and producers; not to buy an airline ticket. Same goes for when we use a browser - we have a general idea of what we’re looking for or a question we’d like answered.
Read MoreHigh-level daily content themes are basically post prompts to help further branding consistency. They’re not the priority for posting; these are purely content fillers to be used between announcements or whatever other points you wish to share with your community and followers on social media. It’s important to think of daily content themes as ways to further brand awareness, build community, or offer social listening.
Read MoreDigital Empathy is a necessity for brands in 2020 and beyond. It’s no longer a lofty goal. If we fast forward from my talk in early March to today, it's never been clearer how much brands desperately need to make Digital Empathy the center-point of their strategies, especially as we're squarely in the Conscious Consumer Era and rethinking how to best approach our audiences.
Read MoreUsing those super popular hashtags aren’t helpful at all. Why? The higher the use rate, especially anything over 1M+ uses, means your content will be pushed down all the faster in that specific hashtag’s feed. For example: when writing this article, #donuts had over 8 MILLION uses, which means, on average, that hashtag is used 4,500 times per day.
Read MoreWhile the immediate blow was hard, it took a willingness to be creatively agile to answer those questions. The willingness to adopt truly made a difference for so many. brands. What else did they do? They reviewed their message to ensure it best fit with their key audience.
Read MoreClient Personas - also known as Marketing, Customer, or Buyer Personas - are descriptions and representations of a brand’s key clients. And they can make people say “This was written for me!" while reading your e-newsletter, Instagram post, or reviewing your brand's resources.
Read MoreWhat does determining a brand audience have to do with creating a strategy? By establishing who we are reaching and who we want to reach we’re able to create and target content and campaigns toward a specific group. Here are 5 questions to ask to help better determine your brand’s audience…
Read MoreIf a brand is creating content specifically for Instagram, then simply hitting that “share” option, so the exact same content pops up on their Facebook page, a majority of the brand’s audience - 91% if we directly apply Pew’s findings - will potentially see the exact same post if they’re following on both platforms. That’s like hearing the exact same songs in the same order when you switch playlists.
Read MoreNo group calls. No mastermind classes. No pre-recorded modules. Just you and me. We’ll sit down, talk about your brand and goals, giving you the time to ask your questions as we review your strategy.
Read MoreOne day, a shooting was shown live on a platform and instantly went viral. I completely broke down at my laptop. Every time I closed my eyes, I saw those videos playing over and over again. It had simply become too much.
Read MoreWhy plan a month’s worth instead of just posting for the day or week of? Drafting a plan allows you to see the bigger picture and makes scheduling more efficient. It also lets you be creative and do a little research instead of rushing through an idea or realizing you missed a fun opportunity on a themed day.
Read MoreI’ve seen first hand how great an influencer’s partnership can be for a brand, improving awareness, reach, and engagement. I’ve also read my fair share of generic pitches from influencers, often sent without showing any value or trust, - and often quickly dismissed by my clients.
Read MoreRelationship Matters: how close you are to the other account in terms of engagement is important. In other words, any and all engagement, including reciprocal engagement and direct messages, bumps up an account in your feed.
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